{"id":8389,"date":"2021-08-30T09:17:08","date_gmt":"2021-08-30T06:17:08","guid":{"rendered":"https:\/\/www.internetiturundus.ee\/koolitused\/?post_type=lp_course&#038;p=8389"},"modified":"2025-02-11T07:39:44","modified_gmt":"2025-02-11T05:39:44","slug":"internetiturundus","status":"publish","type":"lp_course","link":"https:\/\/www.internetiturundus.ee\/koolitused\/course\/internetiturundus\/","title":{"rendered":"Internetiturundus algajatele videokoolitus"},"content":{"rendered":"<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<p>Suurem osa t\u00e4nap\u00e4eva turundusest toimub digikanalites. Kui sa soovid selles valdkonnas kaasa r\u00e4\u00e4kida v\u00f5i hakata lausa s\u00fcvitsi minema, siis see koolitus on loodud just sulle. Vaatame koos \u00fcle internetiturunduse alustalad.<\/p>\n<p>Koolituse k\u00e4igus saad selgeks peamised suunad digiturunduse ja oskad otsustada, millega p\u00f5hjalikumalt edasi tegeleda.\u00a0<strong>Koolituse k\u00e4igus vaatame \u00fcle j\u00e4rgmiste teemade k\u00f5ige olulisemad tehnilised ja sisulised t\u00f6\u00f6vahendid:<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\">\n<h3>Kodulehe optimeerimine ja sisuturundus<\/h3>\n<p>Veebiturunduse vundamendiks on veebileht. Veebilehe k\u00f5ige olulisemaks k\u00fclastajate allikaks on Google otsingumootor. Google tahab n\u00e4idata otsijatele neid tulemusi, millel olev kvaliteetne sisu rahuldab nende vajadused. Kodulehe optimeerimise ehk SEO (search engine optimization) osas vaatame \u00fcle j\u00e4rgmised punktid:<\/p>\n<ul>\n<li>Millised on kodulehe optimeerimise faktorid sinu veebilehel?<\/li>\n<li>Kuidas j\u00e4lgida oma tulemusi Google otsingus ja neid andmeid optimeerimiseks kasutada?<\/li>\n<li>Kuidas luua sisu, mis vastab huviliste vajadustele ja aitab otsingus konkurentidest ettepoole saada?<\/li>\n<\/ul>\n<h3>Google Ads reklaamid<\/h3>\n<p>\u00dcks kiiremaid teid viia oma pakkumised potentsiaalsete klientide silma alla on reklaamid Google otsingumootoris. Google Ads on vahend, mida oskuslikult kasutades saad kohe oma veebilehele k\u00fclastajaid, kes esitavad p\u00e4ringuid v\u00f5i sooritvad oste e-poes. Lisaks otsingureklaamidele vaatame ka Google Adsi b\u00e4nnerreklaamide v\u00f5imalusi. Koolituse k\u00e4igus saad teada:<\/p>\n<ul>\n<li>Kuidas luua Google Adsis toimivaid otsingukampaaniaid?<\/li>\n<li>B\u00e4nneri kampaaniate seadistamisest ja nende kasutamise omap\u00e4radest?<\/li>\n<li>Kuidas kasutada remarketingi v\u00f5imalusi selleks, et muuta efektiivsemaks nii b\u00e4nnerid kui reklaamid otsingus?<\/li>\n<\/ul>\n<h3>Facebook ja muud sotsiaalmeedia kanalid<\/h3>\n<p>Turundus sotsiaalmeedias on olnud viimastel aastatel kuum teema. Facebook, Instagram, Linkedin ja teised kanalid toimivad nii suhtluskanalitena kui ka reklaamipindadena. Koolituse k\u00e4igus vaatame \u00fcle, milliseid sotsiaalmeedia kanaleid kasutada, kuidas neis levi tekitada ja millisel juhul p\u00f6\u00f6rduda tasulise reklaami poole. Keksete teemadena vaatame l\u00e4bi j\u00e4rgmised valdkonnad<\/p>\n<ul>\n<li>Kuidas toimetada ettev\u00f5tte lehega Facebookis ja huvilisi kaasata?<\/li>\n<li>Kuidas toimib reklaam Facebookis, Facebooki Pixel ja muud v\u00f5tted sihtr\u00fchmadeni j\u00f5udmiseks?<\/li>\n<li>Milliseid muid sotsmeedia kanaleid kasutada oma organisatsiooni turundades?<\/li>\n<\/ul>\n<h3>Meiliturundus<\/h3>\n<p>Meiliturundus on digiturunduse n\u00e4htamatu osa. Olenemata sellest on meiliturundus \u00fcks k\u00f5ige t\u00e4htsamaid kanaleid v\u00e4ga paljude ettev\u00f5tete turundusstrateegias. Pannes kokku toimiva meiliturunduse plaani on v\u00f5imalik saavutada tulemusi, mida peaaegu \u00fckski teine kanal ei suuda \u00fcletada. Vaatame koos l\u00e4bi, kuidas j\u00f5uda meiliturunduses tulemusteni.<\/p>\n<ul>\n<li>Kuidas luua e-kirju, mida avatakse ja milles olevatel linkidel klikitakse.<\/li>\n<li>Millised on meiliturunduse tehnilised n\u00f5uded, et tulemusi saavutada.<\/li>\n<li>Kuidas meilides esitatavat materjali testida ja paremate tulemusteni j\u00f5uda?<\/li>\n<\/ul>\n<h3>Google Analytics<\/h3>\n<p>Google Analytics on vahend, mida kasutavad peaaegu k\u00f5ik turundajad oma veebilehtedel digiturunduse tulemuste m\u00f5\u00f5tmisel. Analytics annab sulle \u00fclevaate sellest, mis toimib ja millistesse kanalitesse panustatud eelarvet v\u00f5iks mujal paremini kasutada. Koolituse Google Analyticsi osas anname sulle \u00fclevaate statistikavahendi k\u00f5ige olulisematest funktsioonidest:<\/p>\n<ul>\n<li>Kuidas m\u00f5\u00f5ta tegevusi, millel on reaalne m\u00f5ju ettev\u00f5tte m\u00fc\u00fcgile ja majandustulemustele?<\/li>\n<li>Millised on raportid, mida igap\u00e4evaselt j\u00e4lgida, et v\u00e4hima ajaga saada k\u00e4tte k\u00f5ige t\u00e4htsam info?<\/li>\n<li>Google Analyticsi sidumine teiste Google vahenditega. Google Ads, Search Console ja remarketingi listide loomine.<\/li>\n<\/ul>\n<h3><strong>Kellele on koolitus m\u00f5eldud?<\/strong><\/h3>\n<\/div>\n<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\">\n<ul>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Inimesed, kes on internetiturundusega tegelenud v\u00e4he v\u00f5i \u00fcldse mitte<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Algajad turundusjuhid v\u00f5i -spetsialistid<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>V\u00e4iksemates ja keskmistes ettev\u00f5tetes klientidega tegelevad juhid ja spetsialistid,kes soovivad ise kliendisuhtluse ja\u00a0 turundustegevustega hakkama saada.<\/li>\n<\/ul>\n<h3><strong>Koolituse l\u00e4binu teab:<\/strong><\/h3>\n<\/div>\n<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\">\n<ul>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Kuidas peab ettev\u00f5tte veebileht t\u00f6\u00f6tama, millised on optimeerimise v\u00f5imalused ja mis annab v\u00f5imaluse k\u00fclastatavuse suurendamiseks?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Kuidas toimib reklaam Facebookis, Facebooki Pixel ja muud v\u00f5tted sihtr\u00fchmadeni j\u00f5udmiseks?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Milliseid teisi sotsmeedia kanaleid kasutada oma organisatsiooni turundades?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Kuidas j\u00e4lgida oma tulemusi Google otsingus ja neid andmeid optimeerimiseks kasutada?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Kuidas luua sisu, mis vastab huviliste vajadustele ja aitab otsingus konkurentidest ettepoole saada?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Kuidas luua e-kirju, mida avatakse ja milles olevatele linkidele klikitakse?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Millised on meiliturunduse tehnilised n\u00f5uded, et tulemusi saavutada?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Kuidas meilides esitatavat materjali testida ja paremate tulemusteni j\u00f5uda?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Kuidas m\u00f5\u00f5ta tegevusi, millel on reaalne m\u00f5ju ettev\u00f5tte m\u00fc\u00fcgile ja majandustulemustele?<\/li>\n<li><i class=\"icon-default-style icon-ok accent-color\"><\/i>Millised on raportid, mida igap\u00e4evaselt j\u00e4lgida ja kuidas siduda Google Analytics teiste Google vahenditega?<\/li>\n<\/ul>\n<p>Seda koolitust saad tellida ka <a href=\"https:\/\/www.tootukassa.ee\/koolitajad\/koolitaja\/11517964\">T\u00f6\u00f6tukassa vahendusel<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Suurem osa t\u00e4nap\u00e4eva turundusest toimub digikanalites. Kui sa soovid selles valdkonnas kaasa r\u00e4\u00e4kida v\u00f5i hakata lausa s\u00fcvitsi minema, siis see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8424,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"course_category":[],"course_tag":[],"class_list":["post-8389","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course"],"_links":{"self":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course\/8389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/comments?post=8389"}],"version-history":[{"count":5,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course\/8389\/revisions"}],"predecessor-version":[{"id":8576,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course\/8389\/revisions\/8576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/media\/8424"}],"wp:attachment":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/media?parent=8389"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/course_category?post=8389"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/course_tag?post=8389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}