{"id":8957,"date":"2023-10-11T05:18:57","date_gmt":"2023-10-11T02:18:57","guid":{"rendered":"https:\/\/www.internetiturundus.ee\/koolitused\/?post_type=lp_course&#038;p=8957"},"modified":"2023-10-11T17:29:08","modified_gmt":"2023-10-11T14:29:08","slug":"digiplaan","status":"publish","type":"lp_course","link":"https:\/\/www.internetiturundus.ee\/koolitused\/course\/digiplaan\/","title":{"rendered":"Internetiturunduse planeerimine videokoolitus"},"content":{"rendered":"<p>Internetiturunduse planeerimise koolitusel saad praktilisi n\u00f5uandeid, kuidas koostada internetiturunduse tegevuskava. Anname sulle ka malli, mille abil saad digiturunduse tegevused erinevate kanalite vahele jaotada. Koolitusel vaatame l\u00e4bi k\u00f5ik t\u00e4htsamad internetiturunduse valdkonnad ja n\u00e4itame, kuidas internetiturundust efektiivsemalt korraldada ja paremaid tulemusi saavutada.<\/p>\n<p><strong>Valdkonnad, mida internetiturunduse plaani koostamise koolitusel k\u00e4sitleme, on:<\/strong><\/p>\n<ul>\n<li>Turundustegevuste s\u00fcsteemne jaotamine erinevate kanalite vahel<\/li>\n<li>Turundustegevuste eelarve koostamine<\/li>\n<li>Veebilehe haldus ja uuendamine<\/li>\n<li>Reklaam tasulistes kanalites, Google Ads, Facebook, Instagram ja muud<\/li>\n<li>Sisuturunduse planeerimine ja k\u00e4igus hoidmine<\/li>\n<li>Sotsiaalmeedia haldamine ja igap\u00e4evane suhtlus<\/li>\n<li>E-maili turundusega planeerimine<\/li>\n<li>Tehnoloogiliste lahenduste kasutamine digiturunduses<\/li>\n<li>Turundustegevuste m\u00f5\u00f5tmine ja anal\u00fc\u00fcs Google Analyticsis<\/li>\n<\/ul>\n<h3><strong>Kellele on koolitus m\u00f5eldud?<\/strong><\/h3>\n<ul>\n<li>Inimesed, kes on internetiturundusega tegelenud v\u00e4he v\u00f5i \u00fcldse mitte<\/li>\n<li>Algajad turundusjuhid v\u00f5i -spetsialistid<\/li>\n<li>V\u00e4iksemates ja keskmistes ettev\u00f5tetes klientidega tegelevad juhid ja spetsialistid,kes soovivad ise kliendisuhtluse ja\u00a0 turundustegevustega hakkama saada.<\/li>\n<\/ul>\n<p><strong>Koolitusel osalenu saab kasulikud teadmised j\u00e4rgmistes teemades:<\/strong><\/p>\n<ul>\n<li>Milliseid tegevusi teha, et t\u00e4psemalt saada teada klientide soove ja vajadusi ning kus kliendid internetikanalites paiknevad?<\/li>\n<li>Millised digitaalse turunduse kanalid aitavad kiiremini m\u00fc\u00fcgitulemuseni j\u00f5uda ja millises mahus kanaleid kasutada?<\/li>\n<li>Milliste tegevustega saad kliendid ostuprotsessis tehingu poole liikuma ja teenusepakkujaga kontakti v\u00f5tma?<\/li>\n<li>Millised tegevused aitavad suurendada veebilehe k\u00fclastusi oluliste sihtgruppide seas?<\/li>\n<li>Mida teha, et otsingumootorite kaudu rohkem k\u00fclastusi saada ja need kontaktideks p\u00f6\u00f6rata?<\/li>\n<li>Kuidas ja kui palju on otstarbekas aktiveerida tarbijaid sotsiaalmeedias, et suurendada tehingute arvu?<\/li>\n<li>Milliseid sotsiaalmeedia kanaleid ja millises proportsioonis on m\u00f5istlik kasutada?<\/li>\n<li>Millised tegevused aitavad koguda kliendikontake ja mida teha klientidega, kes ei ole hetkel veel valmis Teie teenust tarbima?<\/li>\n<li>Milliseid tegevusi ja kui palju on vaja meiliturunduses?<\/li>\n<li>Kuidas Remarketingi\/Retargetingi s\u00fcsteemselt kasutada? Google Ads, Facebook, Instagram.<\/li>\n<li>Digitaalse turunduse tegevuste m\u00f5\u00f5tmine, milliseid m\u00f5\u00f5dikuid kasutada, mida m\u00f5\u00f5ta ja kuidas m\u00f5\u00f5tmistulemusi anal\u00fc\u00fcsida?<\/li>\n<li>Kui suur peaks olema digitaalse turunduse aastaeelarve?<\/li>\n<li>Milline peaks olema digiturunduse eelarve jaotus erinevate kanalite vahel?<\/li>\n<\/ul>\n<p>Koolituse k\u00e4igus saad paika panna oma erinevate turundustegevuste kava ja planeerida neile eelarved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internetiturunduse planeerimise koolitusel saad praktilisi n\u00f5uandeid, kuidas koostada internetiturunduse tegevuskava. Anname sulle ka malli, mille abil saad digiturunduse tegevused erinevate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10782,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"course_category":[],"course_tag":[],"class_list":["post-8957","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course"],"_links":{"self":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course\/8957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/comments?post=8957"}],"version-history":[{"count":4,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course\/8957\/revisions"}],"predecessor-version":[{"id":8991,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/lp_course\/8957\/revisions\/8991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/media\/10782"}],"wp:attachment":[{"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/media?parent=8957"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/course_category?post=8957"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/www.internetiturundus.ee\/koolitused\/wp-json\/wp\/v2\/course_tag?post=8957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}